64: Giovanni Pino - Growing Sourci from his spare bedroom to $43 million+ revenue, how to build real company culture, personal growth through entrepreneurship

Oct 3, 2023

What you’ll learn from this interview:

1. What it took to reach the “overnight success” moment that took Sourci from $1M in 2019 to $43M in 2020
2. The importance of knowing our strengths and doubling down on them after he struggled with dyslexia in school and early career
3. How he thinks about building true company culture as the business has grown to dozens of employees in multiple countries

Today I’m interviewing Giovanni Pino, founder & CEO of Sourci which helps Australian businesses connect with world class manufacturers and suppliers.

Gio started Sourci with his business partner Ellie in 2017 from his spare bedroom. Neither of them had a background in sourcing or manufacturing but within 3 years they grew Sourci to a multi 8 figure business with offices in Australia, China and India.

There were so many great lessons from this conversation around leveraging our strengths, the grit it takes to become an “overnight success”, how to build real company culture, balancing personal growth with business growth + more.

Connect with Gio on IG: @gio_pino_